Landing at Leidesdorff is a reimagined downtown experience for San Franciscans - activated with rotating pop-up vendors, cultural programming, varying food and beverage options and local art installations – across historic alleyways and underutilized public spaces in the city’s traditional commercial corridor.
I created this logo & visual identity system while working at BerlinRosen in NYC. The client, a nonprofit private-public partnership, is working to enhance the Downtown San Francisco area and revitalize the community. They wanted a brand identity that attracted a larger & more diverse target audience, had a modern feel, but still called back to the rich history of the San Francisco area.
